Media Expo Mumbai 2019 pulls off record visitor attendance

The 44th edition Media Expo Mumbai 2019 set a new visitor record of 15,221 visitors, a 24% growth in the overall visitor count and 22% growth in the overall exhibition space.

05 Apr 2019 | By Sujith Ail

The tradeshow for the Indian signage and hoarding industry also saw a growth of 11% number of exhibitors and 20% increase in the number of new entrants. 

Media Expo also hosted an inaugural conference discussing the latest trends and challenges in the advertising industry.

Sharing his delight about the successful edition, Raj Manek, executive director and board member, Messe Frankfurt Asia Holding said, “I am extremely happy to announce that this edition of Media Expo Mumbai has witnessed record-breaking numbers in terms of exhibitors, visitors and new entrants. With 24% growth in visitors and 11% growth in total exhibitors, Media Expo has proved that it is more than a platform, it is a brand that is known and trusted by the best advertising companies in India for B2B business.”

The 44th edition of Media Expo Mumbai 2019 witnessed a notable shift with more and more exhibitors focussing on either showcasing an environmentally friendly version of the products available in the market or solutions infused with smart software to create better experiences for the target audience. 

Along with big names like Colorjet India, HP India, Mimaki India, Epson India, from the printing industry, companies like Morya Enterprises, Aiddition Technologies, Majix Tech, and Sign Studio showcased a mix of eco-friendly and smart POP products that can be used to encourage the sale. 
Introducing a 100% replacement to the traditional neon signage at the show, Mayur Salunke, Director, Keystone Sign Studio shared: “Acrylic neon signages are shock-proof, no-gas, no-maintenance and uses LED lights to help cut down the overall power consumption. Due to problems like inflammable components and high maintenance, our customers had stopped using traditional neon signs. As the neon signs are still in trend, an alternative like this product has caught a lot of attention at Media Expo Mumbai. This is our first time at the show and we have received a wonderful response with bulk orders already being placed by our visitors.”  

Another product called the ‘Aidio - All-In-One Android Touchscreen Display’, was a great example of clever advertising that not only gives the customers a better experience but also captures visitor data to help improve brand marketing. “We are the OEMs of this product and the USP of the product is that it is more than just an interactive kiosk. From checking the product and making a purchase to gathering information and understanding customer behaviour, this product will help brands develop an accurate database,” shared Mr Kumara Swamy K., Manager Business Development, Aiddition Technologies. 

Apart from advanced POP technologies, other products like fabric printers, LED display units, UV technologies also attracted many focussed business visitors. Kamal Singh of Comart Group, “I visit Media Expo every year. I love how the exhibition is organised and presented this year. The exhibitors have come up with many new advancements in printing technologies and LED displays that have been a great catch for the visitors.”

Signage, Outdoor Advertising – Technology and Innovation: A two-day conference 

Speakers for the event added on how OOH advertising impacts road safety. Other eminent speakers at the conference highlighted topics like digital future of India, best practices in signage and outdoor advertising, emerging technologies and latest innovation and so on. 

The list of distinguished speakers comprised of leading OOH agencies and digital signage players like Jayesh Yagnik of MOMs Outdoor Media, Shriranga Sudhakara, of Vyoma Media, Kinjal Shah of Xtreme Media and Manish Kumar of Stratcache to name a few.

Giving a brand’s perspective at the conference, Sudhir Soundalgekar, director lifestyle projects, Raymond said: “I want to thank the Media Expo team to organise a conference like SOTI. Raymond envisions a collaborative approach with OOH agencies to advertise within the retails store and have OOH and retail co-exist. This will, in turn, help the retailers to sell their products through these agencies as well.”  

The seminar saw professionals attending from various fields intrigued to understand the future prospects of different types of advertising. Attending the conference, Kajal Anand, managing director, shared, “SOTI Conference is important for manufacturers like us who want to understand the latest trends in OOH and other kinds of advertising mediums. This conference should be held often so that companies can learn the nuances of advertising and budgeting related to it.”