Mathrubhumi’s nine-step INCQC process

Mathrubhumi, the second largest Malayalam daily after Malayala Manorama, is now an elite member of the Wan-Ifra International Newspaper Color Quality Club (INCQC). On the second day of the Wan-Ifra conference on 3 September, PT Bhasi, general manager, production and maintenance, Mathrubhumi, explained the nine-point agenda that helped the newspaper publisher win the worldwide printing quality competition.

by Rahul Kumar