L’Oreal and Avery Dennison collaborate to eliminate label-liner waste in Australia

Labelstock major Avery Dennison has joined forces with L’Oreal Australia and Wasteflex, an Australian waste management company on a recycling programme to deliver zero waste to landfills and thereby reduce the environmental impact of labels.

13 Jul 2018 | By Abhishek Muralidharan

Avery Dennison’s liner recycling programme will help brands divert glassine paper liner (waste from label application process) from landfills into recycled products. Through this programme, L’Oréal Australia will divert over six tonnes of glassine paper liner in Australia into recycled paper for use in the recycled paper industry.

David O’Leary, national logistics manager, L’Oreal Australia, said, “The savings from this programme have been significant, but the biggest benefit for L’Oréal Australia is being able to meet our zero waste to landfill through the services and expertise of Wasteflex and Avery Dennison.”

The program is the first of its kind in Australia which offers a centralised distribution of the label-liner waste. The liner recycler programme creates a platform connecting recyclers with the companies generating label waste. Working closely with Wasteflex, Avery Dennison launched a recycling services programme able to efficiently collect the glassine liner waste, remove the silicone that it’s coated with, and turn the waste into pulp for recycled paper manufacturing.

“As a materials science innovator committed to making a meaningful difference, we see sustainability as both a responsibility and an opportunity to lead. With our liner recycling programme, brands now have a solution that will enable them to reduce the environmental impact from discarded label liner waste,” said Anil K. Sharma, vice president and general manager, Label and Graphic Materials, South Asia Pacific and Sub-Saharan Africa, Avery Dennison.