Labelexpo 2023: Michelman launches DigiPrime Vision

During Labelexpo Europe 2023, held on 11-14 September, Michelman announced the launch of DigiPrime Vision 9000, the first in a groundbreaking new series of water-based digital print primers specifically formulated for use in the inline priming units of HP Indigo digital presses.

12 Sep 2023 | By Aditya Ghosalkar

DigiPrime Vision 9000 provides performance, ease of use, and compatibility

Designed with direct input from press owners and operators, and building upon nearly 20 years of collaborative innovation and deep partnership with HP Indigo, DigiPrime Vision 9000 provides performance, ease of use, and compatibility so that press owners can unleash the full potential of digital printing.

Extensive trials were conducted on HP Indigo 6K and 8K Digital Presses — involving concurrent testing by more than 20 press owners over the course of several months — to confirm that DigiPrime Vision 9000 is ready for the market. Initially offered for HP Indigo 6K and 8K digital presses, DigiPrime Vision is also in the final development stages for the HP Indigo V12 Digital Press.

DigiPrime Vision 9000 was engineered to enable the paradigm-shifting speed and efficiency of the HP Indigo V12 Digital Press, allowing label producers to migrate longer runs from flexo to digital. 

DigiPrime Vision 9000 simplifies press room management, delivering superior runnability and consistent performance, and enabling quick and easy flex capacity to match projects to the best press. Its wide operating window reduces setup time and configuration changes, and Michelman’s global distribution network and 48-hour delivery capability help ensure presses keep running. 

Michelman has worked hand-in-hand with HP Indigo’s R&D, hardware, materials, and support teams for nearly two decades. New solutions like DigiPrime Vision are developed in a collaborative fashion to optimise performance across applications and are finely tuned to work with HP Indigo hardware, ElectroInk, and approved consumables.