Labelexpo 2023: HB Fuller showcases its labelling adhesives

At its booth at Labelexpo Europe 2023, held on 11-14 September, HB Fuller focused on sealing, seaming, and repairing for enhanced sustainability as it showcased its labelling adhesives.

12 Sep 2023 | By Aditya Ghosalkar

The company's products allow customers to deliver design innovation

The Swifttak PS 8405 is a water-based pressure-sensitive adhesive (PSA) with non-water whitening properties. Designed for those seeking a premium PET label with a no-label look, this water-based PSA offers remarkable benefits, like boasting high resistance to water whitening to help labels maintain their appearance, even in challenging environments and temperatures.

This adhesive delivers superior performance with excellent clarity and optimised peel, tack, and durability properties. It is also ideal for applications where aesthetics matter, as Swifttak PS 8405 offers a blend of functionality and no look transparency.

Ultra-removable and highly repositionable Gel-Tac products are based on water-based acrylic, pressure-sensitive microsphere technology. With HB Fuller Gel-Tac microsphere adhesives ready-to-go formulation, photo albums, consumer advertising, masking tapes, wall or window decals, graphics, wallpapers, liner-less labels, and tape constructions can be easily repositioned or replaced.

The Earthic portfolio is the company’s recently launched sustainable product brand for many packaging applications. Swiftmelt Earthic 9010E is a circular hotmelt PSA for labels that is a near zero CO₂ pressure-sensitive adhesive that helps lower overall CO2 operations impact while responding to the demanding packaging requirements. The product offers excellent performance on a wide range of substrates and excellent adhesion at low temperatures, and it is based on 80% fossil-free adhesive. 

These products and innovations allow customers to deliver design innovation and product performance, differentiate brands and accelerate manufacturing. HB Fuller customisation capabilities make it possible to address both business needs and industry requirements toward a more circular economy.