Labelexpo 2018: Inkanto is the flavour at the Armor stand

When France-based Armor, the thermal transfer ribbon specialists, embarked on a rebranding exercise, it was primarily to add value to its product.

24 Nov 2018 | By Noel D'Cunha

The Armor team

“Armor does not sell any of its products directly to the user, but when they do want to use a thermal transfer ribbon, the Inkanto is a brand that we hope will act as a recall value,” said Mark Day, vice-president and general manager Asia at Armor.

Inkanto’s six-month journey into the thermal transfer ribbon market has been a success. “We are seeing more and more of our products transitioning to the Inkanto brand, month on month. The product is exactly the same, but it’s the rebranding exercise that has become the USP of the products.”

In April 2017, Armor inaugurated a new a 4,200 sq/m industrial slitting and packing plant in Bengaluru equipped with an automatic core cutter, packing line and three slitting machines to produce 60-mn sq/m thermal transfer variants – wax-, wax-resin- and resin-based films.

Day said, “We are going from strength to strength. We have made additional investments in hardware as we need to serve higher volume, and our ambition is clearly to reduce the time between customer order and customer receipt of order.”

Not wanting to share the numbers, the Day said, the Bengaluru plant supplies has seen a significant double-digit growth.