Kridwinn books eight Vorey die-cutters at Labelexpo Asia

Kridwinn Innovations recorded one of the strongest responses from Indian visitors at the recently concluded Labelexpo Asia 2025 (2–5 December, Shanghai), securing orders for eight units of the newly launched Vorey Aura A6 digital label diecutter.

The achievement reflects the accelerating shift within India’s print and packaging industry toward fully digital label-production workflows — from print to finishing and converting — without the delays and costs associated with conventional tooling.

Dinesh Thakur, director, sales, Kridwinn Innovations, said the Indian market has evolved rapidly in recent years. “Digital printing is growing at a remarkable pace in the country, and so is the requirement for digital label converting. The new Vorey Aura A6 is an ideal solution for printers and converters who want to deliver finished jobs the same day, without waiting, plate-making or setup time. It brings together speed, automation and cost efficiency, making digital finishing attainable for every label business,” he said.

One of these machines will be going to Sonepat-based Wonderpac, which will be its second machine from Vorey through Kridwinn Innovations.

Trilok Mittal, director, Wonderpac, said, “We are satisfied with the Vorey label die-cutter’s performance and the after-sales support of Kridwinn Innovations. After using the first machine for over one year, we have confidently placed the order for a second machine, with the addition of the newly launched Aura A6, and its additional capacity and features will definitely provide us leading edge in production “

The newly introduced Vorey Aura Series became a highlight at the expo for its advanced automation features. The Aura A6 uses a CCD camera for automatic position adjustment and cutter-tracking, ensuring maximum precision across long runs and intricate shapes. Servodriven die-cut control enables extremely accurate cutting, while an inline lamination unit allows finishing and protection within a single uninterrupted workflow. With a 6-blade servo configuration as standard — and 8-, 12- and 16-blade options available for higher throughput with speeds up to 25-mpm — the Aura platform caters to start-ups as well as high-volume producers seeking elevated performance.

Berril Jiang, CEO, Vorey Technology, described India as a cornerstone of the company’s global expansion. “The Indian label market is one of the fastest-growing in the world, and it will play a defining role in the digital transition of the global industry. It is our responsibility to deliver technology that is not only advanced, but also reliable, service-friendly and scalable. Vorey has built its reputation with over 5000 installations globally and by offering products ahead of their time, and we remain committed to empowering Indian converters with innovative solutions and strong support through our partner Kridwinn Innovations,” Jiang said.

As India’s sales and service partner for Vorey Technology, Kridwinn Innovations already has around ten Vorey digital label die-cutters operational in India, with more orders in the pipeline. 

The eight Aura A6 systems booked at the show are expected to accelerate adoption further, especially among converters transitioning from semi-digital operations to fully digital production. Vorey Technology, headquartered in Ningbo, is globally recognised for its research-driven approach to label conversion automation. The company has delivered a wide portfolio of roll and sheet digital finishers, high-speed modular die-cutting platforms and advanced robotic systems to customers across multiple continents, reinforcing its status as one of the most innovative players in digital label finishing and converting.

Thakur concluded, “With digital label requirements increasing exponentially across FMCG, pharma, cosmetics, industrial and private-brand segments, the arrival of the Aura Series in India — and the successful order bookings at Labelexpo Asia Shanghai — mark a significant step in the country’s ongoing transition from traditional to digitally finished label production.”