Konica Minolta reasserts its commitment to Indian print market

In the last three years, the Indian subsidiary of Konica Minolta has been able to place itself among the leading players of the digital printing segment. The company, which established its footprint with the introduction of entry-level presses, has also made inroads into the mid and high volume production segment with KM C8000.

Speaking on the success of the Indian subsidiary in the short span of three years, Haraguchi said, "India is one of the important markets for Konica Minolta and our objective is to continue our top positioning in the country. With more than 40,000 units placement, which includes office and production printers, during these three years, Konica Minolta India has been able to penetrate various market verticals across India. Our products have been accepted well by our customers that include commercial printers, print shops, corporates, SME, etc."

He added, "Globally, we are recognised for our excellent colour print quality. The unique proposition of Konica Minolta's range of machines is the remarkable high image quality and consistent results through the entire print run. In view of the success achieved in such a short period for production printing and A3 multifunctional printers (MFP), we have recently forayed into the A4 printer segment too with a range of monochrome and colour laser printers."

Tadahiko Sumitani, managing director, Konica Minolta Business Solutions India added, "Our objective is to continue retaining the top position in production printing segment. The colour output quality of our production engines have been well accepted by the commercial printing experts. As per the latest market research report, we are leading the production printing market with 45% share. We are positioned number one in the A3 colour MFP category with 25% market share and hold the second position in A3 monochrome MFP with 18 per cent market share."

He further added, "We would like to strengthen our presence further more in India and can do so by sharpening our focus on partner centric activities and enable them to meet customer expectations. Since the start of our operation in August 2010, our focus has been on driving solutions."

Konica Minolta recently inaugurated its first Digital Imaging Square (DIS) in Gurgaon, where partners and customers can touch and feel our technology, solutions and products. “We have incurred an investment of more than USD 1mn to set up this facility. Our effort has been to create the commercial print ecosystem in DIS so that our customers can try out various applications and also innovate. Globally Konica Minolta has only 18 such experience zones and setting up one in India demonstrates our commitment to India marketplace, our customers and partners.”