Kochi’s Drisya installs India’s first Xerox Versant 3100

Established in 2006, Kochi-based Drisya Creations, a sister concern of Drisya Communications, an adverting agency, recently became the first print firm in India to install Xerox Versant 3100.

08 Dec 2017 | By Rahul Kumar

“Considering the growth in our print volume, we were looking to upgrade our production equipment to achieve higher productivity at economical operation cost and thus we invested in the digital print engine,” said Uma Mahesh, managing partner, Drisya Creations.

Started by Uma Mahesh and Mahesh Thanayath, Drisya has three centres in Kochi, Trivandrum and Calicut.

The company forayed into digital print production with Xerox C70. As its business started to grow by double digit, it decided to invest in the Versant 3100.

“The Versant 3100 gives us the capability to print superior quality with ten-bit technology along with desired productivity. For us, it’s not just about getting great quality prints, it’s more about getting these prints quick and that’s where the automation features of the press help us. It allows us to offer our customers the value of quality and convenience,” she added.

The Versant has a duty cycle of 12.5 lakhs A4 impressions and Mahesh said this capacity of the machine gives the company the strength to large volumes with faster turnaround time. “It also gives the best of quality on multiple substrates. This will in turn help us dabble with a variety of applications from polyesters, linens to specialty/ textured media. Overall, we look to reduce our overall costs, produce more and grow our clientele base across industry segment,” she said.

The machine is feature-rich, from ten-bit RIP processing to a full width array that allows online calibration, profiling and image to media alignment. Also, the compact belt fuser enables the machine to handle wide variety of substrates.

All the three branches of Drisya Creations are fully equipped with essential machines. “Our specialisation is creative work for specialised and customised printed material and variable data printing,” Mahesh concluded.