Dainik Jagran, Times of India retain top slots

In the latest IRS report, Dainik Jagran and Times of India have retained top slots among Hindi and English dailies respectively. Dainik Jagran has a total readership (last month) of 7,03,77,000 while The Times of India has a total readership of 1,30,47,000.

31 Jan 2018 | By PrintWeek India

The second largest read daily is Hindustan with a total readership of 5,23,97,000 followed by Amar Ujala at No 3 with a total readership of 4,60,94,000.

No 4 position was held by Dainik Bhaskar with a total readership of 4,51,05,000.

Daily Thanthi was at No 5 with a total readership of 2,31,49,000 followed by Lokmat at No 6 with a total readership of 1,80,66,000.

Rajasthan Patrika holds No 7 position with a total readership of 1,63,26,000 followed by Malayala Manorama at No 8 with a total readership of 1,59,95,000.

No 9 position is held by Eenadu with a TR of 1,58,48,000 while Prabhat Khabar is at No 10 with a total readership of 1,34,92,000.

The No 1 English daily The Times of India is at No 11 with a total readership of 1,30,47,000. Anandabazar Patrika captured 12th position with a TR of 1,27,63,000 followed by Punjab Kesari at No 13 with a TR of 1,22,32,000. Dinakaran has a total readership of 1,20,83,000 at No 14 while Mathrubhumi is at No 15 with a TR of 1,18,63,000.

Gujarat Samachar was at No 16 with a total readership of 1,17,84,000 followed by Dinamalar at No 17 with a TR of 1,16,09,000.

Daily Sakal is at No 18 with a TR of 1,04,98,000 followed by Sandesh at No 19 with a TR of 1,01,52,000 and Patrika at No 20 with a total readership of 96,23,000.

The IRS 2017 Report also offers new readership metrics. Apart from the standard and well-established Average Issue Readership metric, one can now look at data from the perspective of Total Readership (TR), and Readership of publications by timeframes of Last 7 days and Last 3 days.  These new metrics have been introduced to provide a true representation of the changing consumption habits among Newspaper readers.

The council has said strict 'NO' to comparing IRS 2017 with any other editions.

There is total 9% growth in total newspaper readership in last four years. Among 12+ individuals, the IRS 2017 has recorded Last 1-month readership at 104 crores, up from 96 crores in IRS 2014.

English dailies’ readership has grown by 10% over last four years and touched 2.8 crores in IRS 2017 as compared to 2.5 crores in last IRS.

Hindi readership stands at 17.6 crores in IRS 2017, up 45% from 12.1 crores in IRS 2014.

The largest percentage growth has been in Oriya language readership which has grown by 83% to 1.1 crores as compared to 0.6 crores in IRS 2014.

Bengali readership grew by 9% to 2.1 crores from 1.9 crores.

Tags : IRS 2017 Report;