India moves up to second place in Warc Effective 100

The Warc Effective 100, a ranking of the world's most awarded campaigns based on marketing effectiveness, which was released recently, saw India climb up to second spot among the top 10 world's most awarded countries for effectiveness. USA tops the list. UK, formerly at number two, is down a spot to number three.

18 Mar 2020 | By PrintWeek Team

Mindshare's Mumbai office is placed second among the most awarded media agencies for marketing effectiveness, just 0.2 points below Hearts & Sciences from the USA. The agency's campaign for Lifebuoy, ‘The Adaptive Data Lighthouse' is sixth among the most awarded campaigns for effectiveness.  

Among the most awarded creative agencies for marketing effectiveness, Ogilvy is at number five. Vodafone ‘Sakhi', a campaign created by Ogilvy is at number four on the list of most awarded campaigns.   

Top 10 world's most awarded campaigns for effectiveness

  1. It's a Tide Ad for Tide by Saatchi & Saatchi New York/ Hearts & Science New York/ MKTG New York
  2. Oyster Kanji Dictation for Hiroshima Tourism by I&S BBDO Tokyo/ BBDO J West Hiroshima
  3. Prescribed to Death for National Safety Council by Energy BBDO Chicago/ PHD Chicago
  4. Vodafone Sakhi for Vodafone by Ogilvy Mumbai
  5. Unforgettable Bag for Tesco by Grey Kuala Lumpur
  6. The Adaptive Data Lighthouse for Lifebuoy by Mindshare Mumbai
  7. Project 84 for CALM by adam&eveDDB London
  8. Black Supermarket for Carrefour by Marcel Paris
  9. Everyone is an Amazing Book for Amazon Prime by McCann Shanghai/ MRM//McCann Shanghai
  10. Faces of the City for Coca-Cola by McCann Shanghai

Top 10 world's most awarded creative agencies for effectiveness

  1. FP7 McCann, Dubai, United Arab Emirates
  2. AMV BBDO, London, UK
  3. CHE Proximity, Melbourne, Australia
  4. DDB, Auckland, New Zealand
  5. Ogilvy, Mumbai, India
  6. adam&eveDDB, London, UK
  7. Saatchi & Saatchi, New York, USA
  8. McCann, New York, USA
  9. Energy BBDO, Chicago, USA
  10. I&S BBDO, Tokyo, Japan

(Courtesy: Campaign India)