Hyderabad’s Reddys Digital starts over with two Latex kit

Hyderabad-based Reddys Digital recently invested in two HP Latex machines — HP Latex 3600 and HP Latex 700. The machines were supplied and installed by Insight Print Communications.

17 Feb 2023 | By Rahul Kumar

Reddys Digital is one of the top print service providers for corporate brands in southern India

Reddys Digital is one of the top print service providers for corporate brands in southern India. The leading signage provider faced turmoil last year due to an unforeseen fire incident at its factory. However, despite the setback, the company decided to start over and is buoyant about the future. 

“We have a long-standing relationship with Insight and HP. Starting again with a new setup was a crucial decision and we wanted to make sure to invest in the best future technology.” Venkat Reddy, managing director at Reddys Digital, said.

He added, “Fulfillment is a cornerstone of Reddy’s business and the sheer speed and amazing print quality of the HP Latex 3600 will allow us to achieve both quality and quantity and provide the best services to our clients.”

The HP Latex 3600 offers a speed of 830-sqft/hr on high-quality indoor printing mode with 10 litres bulk ink system and jumbo roll attachment. “We can run this press non-stop for hours. It is best suited for high production. Automatic maintenance makes life easy. No daily printhead maintenance is required, and no purging of inks saves on ink wastage and cost per copy. Dual roll split spindles allow two print rolls to run simultaneously up to 200-kg weight each with different designs,” Reddy said.

The company works with clients like Reliance, Hatsun, Century, Havells, Orient and many more in Andhra Pradesh and Telangana. “With the DSDN application of L3600, we are able to produce double-sided backlit applications for colour-accurate outdoor advertising display in any light front or backlit,” Reddy added. 

“Insight is an exclusive partner with HP Latex for its mid-volume 10-ft machines and we have always aimed to deliver our customers four important elements of graphic business: speed, quality, reliability and cost-effectiveness. The HP Latex 3600 is quite popular in the home décor and signage industry for its eco-friendly credentials and robust quality at high speed and lowest ink price with 10-litre bulk inks. We anticipate that more print service providers to shift to this platform in 2023,” Ajay Aggarwal, MD & CEO at Insight Print Communications, said.