HP expands distribution network with TechNova

In a bid to expand its distribution network in India for digital printing business, HP has announced a strategic association with TechNova Imaging Systems. Committed to help businesses increase speed, efficiency, and cost-effectiveness of digital print solutions, this association aims to advance HP’s market leadership in India's digital printing business.

20 Dec 2021 | By Rahul Kumar

Teams HP and TechNova

HP’s innovative products and TechNova’s market reach and deep customer trust will help drive digital transformation in the imaging and printing space. TechNova is partnering with HP to introduce HP's highly digitalised and automated Indigo printing presses and solutions in mono carton and label segment. This association will also improve TechNova’s product offering and enable exploration of more high value applications and benefits of digital printing.

Redington will continue to be HP’s partner covering the commercial and photo segments even after this expansion.

TechNova is one of the world's largest suppliers of print solutions with several breakthrough technologies and innovative products that have transformed print processes and created new markets. Founded as an offset plate manufacturer, TechNova in now a recognised name in pre-press, pressroom chemicals and as a manufacturer of laser and inkjet digital print media.

A Appadurai, country manager, Indigo and inkjet business solutions, HP India, said, “We are excited to associate with TechNova for HP’s Indigo range of printing solutions for the folding carton and labels segment. TechNova’s reach, relationship, local infrastructure, workflow knowledge and deep understanding of the Indian printing and packaging industry will help customers make a seamless transition to digital printing.”

CG Ramakrishnan, executive director and CEO of TechNova, said, “TechNova’s mission has been to provide a total imaging ecosystem with best-in-class products to enhance the competitiveness of Indian printers. We are delighted to associate with HP, as this alliance will allow us to offer the full range of cutting-edge solutions to our customers.”

The current global trends in packaging printing business include personalisation, short-runs of multiple SKUs, print-on-demand, sustainability, smart packaging, among others. Through HP’s Indigo portfolio, customers can benefit from the trends and overcome operational challenges to generate new revenue streams. With HP’s Indigo technology, customers can place orders for short runs without getting restricted by a minimum quantity requirement. Resultantly, this reduces set-up times, making the printing process faster and more cost-effective. It also allows packaging printers to flexibly personalise the output using variable data printing technology, on a wide range of packaging media — from labels to folding cartons.

“HP’s futuristic digital solutions and marketing acumen, integrated with TechNova’s innovative strategies, unparalleled service, extensive reach and 50 years of customer trust and goodwill is a formidable synergy that will provide our customers with a unified ecosystem to generate new profits,” said Amit Khurana, COO, digital and offset print solutions at TechNova.

Along with the benefits of digital printing, HP places immense focus on making printing more sustainable, thereby supporting customers to adopt more sustainable packaging solutions. It also offers other unique features including the widest media compatibility, unmatched color and ink capabilities, high coverage printing, fastest print speeds for high-quality applications, along with exclusive security features.