HBD Packaging diversifies into rigid boxes

Neeraj Bhargava, director of HBD Packaging, said, “We have always ensured top quality and faster service to our customers, and based on their consistent feedback, anticipating larger volume orders, prepared for it. Hongming is one of the market leaders in India and we found that the product offers value for our money.”

Bhargava said before this installation, the company was outsourcing its particular requirement as it worked towards building the business and customers.

For the last 40 years, HBD Packaging has been in the business of offset printing-based paper board packaging materials. Initially, the plant was in Okhla. As the business grew, the company shifted to Greater Noida in 2005 after acquiring a two-acre industrial plot. It now has two units in Greater Noida.

The company predominantly manufactures mono, litho-laminated cartons, 4/6 corner boxes, liner cartons, Food packaging boxes, sleeves and point-of-sale dispenser boxes.

HBD Packaging is run by three brothers. Rajiv Bhargava, an IIT Roorkee alumni, the managing director and overall head of the organisation, looks after production and quality, Neeraj Bhargava looks after purchase, finance, HR and admin functions, and Sanjay Bhargava heads the marketing and business development vertical.

Rajiv Bhargava said rigid box is a growing market, especially in NCR and the Northern region. “Last year, we invested in a new seven-colour RMGT machine with an inline coater (with UV and LED curing), and with the investment in the Hongming automatic rigid box line, we wish to send out a clear message that HBD is geared up to further expand as and when the need arises,” he added.

HBD hopes to grow between 15% and 20% with the new investment this year. 

“NBG and Hongming have assured us that they will support us in our future investments by giving us faster delivery and competitive pricing. NBG has a good team of engineers who will ensure that the machine’s efficiency is at its maximum. We expect a good ROI with this investment and hope to break even in the next three years,” he concluded.