HB Fuller announces strategic partnership with Jubilant Industries

HB Fuller has announced that it has signed a distribution agreement with Jubilant Agri and Consumer Products (JACPL), a 100% subsidiary of Jubilant Industries, to address the growing demand for adhesive applications in the b2b woodworking segment.

30 Jun 2021 | By Rahul Kumar

Headquartered in greater Noida, India, and encompassing three major businesses — consumer products, food polymers and latex – JACPL will now serve as a national channel partner of HB Fuller.

This strategic collaboration will help expand the reach of HB Fuller’s high-performing adhesive solutions through a wide range of technologies, including water-based, hot melt moisture cures, and polyurethanes to better meet customers’ specific adhesion and sustainability requirements, while also offering access to global specialists and local expertise, service and technical support.

Harsh Gupta, HB Fuller managing director for India, Middle East and Africa, said, “We believe this new partnership will provide a great opportunity to leverage the strengths of both companies to be better positioned at solving complex bonding issues with less impact on the environment. Our next generation of adhesives can contribute to more efficient manufacturing processes across a diverse range of woodworking applications, including furniture, cabinets and countertops, windows, doors and lamination.”

“This collaboration means a lot to Jubilant. As a premier channel partner, we are very pleased to team up with HB Fuller to expand our presence in the woodworking market in India," said Manu Ahuja, CEO and managing director, Jubilant Industries. “We will be able to further extend our ability to provide premium, high-performance products directly to woodworking customers across the entire country. We trust this collaboration will better meet our customers’ current and future requirements, improve security in production and enhance the quality of finished goods.”