H+M India completes five years and rearing to go

It’s been five years since Kurz invested in Hinderer &Mühlich India operations, and according to Ashish Bansal, country head, H+M India, it has been an enriching journey until now.

28 Oct 2020 | By Rahul Kumar

Ashish Bansal, country head, H+M India

Established in 2016, Hinderer + Mühlich India today supplies quality hot-stamping block to more than 300 active customers, encompassing packaging as well as commercial printers. These include segments such as tobacco, pharma, cosmetics, and wine and spirits industries. At the facility located in Delhi, the company produces hot-stamping dies for the Indian market and the surrounding countries, including Nepal, and Sri Lanka.

“We are proud to be associated with India’s top packaging companies who can vouch for the implicit quality and consistency of our products at affordable prices,” said Bansal in a conversation with PrintWeek. “Everyone at H+M is focused to provide a hot-stamping die technology that provides optimum results.”

As part of this, the company’s global platform combines a worldwide team of expertise providing a methodology to the development processes, resulting in the best level of service it can provide.  “With all this, we create, modify, and optimise. The result becomes more precise, and in the hands of our customers promptly.”

Bansal added that there’s a definite and swift shift in the stamper’s mindset, tilting towards quality, “maybe due to peer pressure or increase in end customer’s expectations”.

He said at H+M each customer receives qualified and intensive advice, regarding both the stamping tool and the stamping process. “On behalf of our customers, we make revealing tests and market analysis, thereby resulting in precise and innovative hot-stamping tools,” he added. “Backed by 50 years of die making experience, H+M foresees a bright future for CNC-engraved dies in India over traditional etching processed dies.”

The many innovative ideas that H+M has introduced include block-mounted steel sheets to save makeready time, and nano and micro embossing, making possible safety and decoration at same time.

“We have invested on capacity building as well, taking into account the increase in demand, without compromising on quality. We produce our stamping tools on state-of-the-art engraving machines in six countries. Our goal is to provide success for our customers, with stamping tools of the highest quality and precision,” Bansal explained.

The company offers a variety of different stamping techniques, relief styles and pattern options, including relief stamping, blind embossing texture stamping, flat stamping, micro embossing, nano embossing and lenticular stamping. The stamping dies made of brass, silicon or steel transfer the hot-stamping foil with brilliant brushed designs, simulation of chrome, metallised surfaces, patterns, textures and more.

“Our roots are very important to us, but we want to continue to grow and, above all, improve. That’s why we are always testing new tools, foils and techniques in our applications lab, where we continue to achieve results that excite us and our customers,” Bansal concluded.