Graphixstory wins Absolut paper bag design contest

Kolkata-based design agency Graphixstory has stood tall among the 500+ participants in the quest to design a location-inspired paper bag for Absolut vodka bottles. The contest was organised by Absolut, in partnership with Talenthouse.

11 Jul 2019 | By Abhishek Muralidharan

The locations offered to the contestants for their creative depiction of art were Sydney, Auckland, Canada, Fiji and Beirut. Among these, Graphixstory chose to portray the beauty that Canada brings out through ‘O Canada' face.

Surajit Majhi, founder, Graphixstory, said, “The most emblematic things about Canada are its colours, red and white. Thus, it forms a major part of the entire artwork, with red and white being the primary hues.”

Graphixstory’s artwork titled ‘Canadian hues’ included the CN Tower in Toronto, the Montreal Observation Wheel, Canada's famous maple leaves, and one of its favourite animals, Moose. “We have also tried to portray a representation of the absolutely beautiful Yosemite National Park and the Pink Lake,” Majhi said.

The design will be featured across Canada, cloaked around the bottles, along with branding across all the digital platforms as a limited-edition bottle bag for Absolut Vodka.

“Besides all the ice-hockey and unfailing politeness, there is a lot more to Canada. We designed the packaging keeping a focus on Canada's alluring scenic beauty and untouched wilderness instead, which would be incomplete without the maple and moose," added Majhi.