Global PrintExpo to be launched as a virtual exhibition

UK-based trade show organiser Resolve Business Management (RBM) has announced the launch of Global PrintExpo as a virtual exhibition on June 2020 with the employment of its cloud-based expertise.

06 Apr 2020 | By Abhishek Muralidharan

Wayne Beckett, show director at RBM, said, “We believe this is clearly the right time to launch a virtual print show, not just because of the present restrictions in attending physical trade shows which will be in place for some time, but also because of the sustainability advantages and easier accessibility for visitors.”  

The Global PrintExpo will function in a similar manner as the live exhibitions. However, as the event is online, the advantages are – the show will be accessible 24/7 and the exhibitors will have the provision to keep updating their stand or feature a different product each week if required.

“We know that a lot of companies are geared up for new product launches later this year and with no current trade shows, this will have a massive impact on their businesses. Global PrintExpo is designed to give suppliers a regular stream of enquiries throughout the year and their stand URL’s can also be used for advertising and marketing opportunities outside of the exhibition,” added Beckett.

The organisers claim that the venue and the stands will be rendered out to real physical dimensions. This will enable the visitors to navigate through the hall and visit stands, complete with 3D products, HD videos and literature downloads, generating real time sales enquiries when the show commences. An intuitive search interface and interactive floor plan will facilitate the navigation.

In addition, Global PrintExpo will comprise a monthly conference programme, where exhibitors can run seminars and demonstrations. RBM said that it will also work with print associations around the world to produce country driven content.

Global PrintExpo will be concurrently held with another virtual trade show, which according to RBM, has received over 40,000 visitors since it opened in January.

Global PrintExpo will be located in Hall 2 hosted on the V-Ex virtual exhibition platform.