Fujifilm forays into office printer business in India

Fujifilm India has announced the launch of A3 multifunction printers, Apeos series, for the first time in India. The printers are developed by Fujifilm Business Innovation and the sales started on 27 September 2023.

28 Sep 2023 | By Charmiane Alexander

The printers provide uncompromising usability, enhanced security, with quick and simple operability

Fujifilm will sell the A3 colour multifunction printers, Apeos C3060, C2560, C2060 and A3 monochrome multifunction printers, Apeos 3560, 3060, 2560, with a focus on productivity, reliability, and growing demands in the work environment. The printers provide uncompromising usability, and enhanced security, with quick and simple operability to support users’ success in India.

Equipped with standard capabilities such as single-pass duplex document feeder, searchable OCR (optical character recognition), and NFC (near field communication as a short-range wireless technology) printing, these printers aim to increase overall office efficiency across all industries from enterprise, corporate, SME to the government.

“With India’s rising economy and its attractive location for all industries, we are excited to enter this market through Fujifilm India and provide our years of expertise in enabling digital transformation to all businesses in India,” said Masatsugu Naito, president, Fujifilm Business Innovation Asia Pacific. “We truly understand the challenges faced by each business in terms of productivity, data security, and business operations, and our multifunction printers are developed not only to address these challenges but also to boost collaboration, enjoy business continuity, and increase efficiency. Understanding what our customers need and developing solutions for them is our mandate.”

“The maiden launch of this new printer business along with cutting-edge technology is a significant milestone in the journey of Fujifilm India as a company which started its humble journey in 2007.”. said Koji Wada, managing director, Fujifilm India. “We have always strived to bring the best global product and solutions of Fujifilm to India because we saw the vast opportunities in this vibrant country of 1.42 billion people. This new business introduction is a testimony to the confidence that the Fujifilm Group has in India. Fujifilm India envisions to be a leading company that brings value to society with our innovation.” 

“Fujifilm has always been customer-centric and developed products to meet their requirements,” said Priyatosh Kumar, head, Graphic Communications, Fujifilm India. “In India, Fujifilm has a very strong portfolio of products that straddles various industry segments. The start of the printer business, where we will be selling A3 and A4 office products is just an extension of that offer. Partnering with Fujifilm Business Innovation, a market leader in the multifunction printer industry in Asia Pacific, Oceania, and Japan, we aim to provide significant benefits such as enhancing their job efficiency and quality, increasing productivity and cost management to our customers.”  

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