Frankfurt Book Fair gets a new designer pavilion this year

Starting 2018, Frankfurter Buchmesse will have an exciting new attraction: the Pavilion. This approximately 450sq/m, purpose-built structure will act as the main stage of the fair over all five days. The high-quality and iconic stage will be centrally located in the Agora.

04 Apr 2018 | By Dibyajyoti Sarma

On trade visitor days, the Pavilion will focus on book presentations, press conferences, award ceremonies, specialist conferences and trade meetings on specific industry topics. When the general public joins the fair on the weekend, they will discover an excellent cultural programme with an international mix of readings, author discussions, music, culinary highlights and more.

Unlike at the other stages at the book fair, the programme at the modern Pavilion will be hosted by a moderator and organised in cooperation with exhibitors and other partnerships.

The striking design by the Frankfurt architecture studio SCHNEIDER+SCHUMACHER will act as a central symbol of the book fair.