First of Messe Frankfurt’s 2021 physical expo opens this month

Returning for its very first edition post lockdown, Media Expo and LED Expo will open doors to the industries from 18-20 November 2021 at the India Exposition Mart (IEML).

Organised under the safety parameters of MFI SafeConnect, the platforms will provide a secure meeting space for face-to-face business networking and aim to draw attention to indigenous manufacturing and domestic collaborations.

Media Expo will focus on LED and digital signages, advancements in printing technologies and advertising solutions. Meanwhile, LED Expo will be held concurrently and will focus on supporting business recovery and localisation with made-in-India products and applications for LED technologies.

After a hiatus of over two years, the industry is gearing to showcase live demonstrations of printing machines, POP and POS displays, promotional in-store signages, printing inks and 3D printers, fabricating, finishing and decorating machines, architectural hardware, sign substrates, digital printers, digital imaging, digital signage, signage-led and neon and innovative advertising solutions that remain crucial to connect with consumers.

According to the organiser, the platform will reunite advertising professionals with leading OOH and printing manufacturers including HP, Colorjet, Mehta Cad Cam, Orafol, Angel Cad Cam, Monotech, Rextone, Silicon Infotech, Timex Bond and brands such as Seiko, Kow, Richo among others.

“Many of the participating brands have chosen the platforms to launch, demonstrate or announce their entry into new segments after the lockdown,” the organiser stated in a release shared with PrintWeek.

Elaborating on the renewed focus of trade shows this year, Raj Manek, managing director, Messe Frankfurt Trade Fairs India said, “There is a high-level of commitment within the sectors to bolster their domestic supply chains and get business back on track. Reuniting the industries is, therefore, crucial to support localisation and at the same time provide a push to local manufacturers.”

Explaining further, he added, “Almost 20% of our exhibitors participating at both Media Expo and LED Expo this edition are new local manufacturers which indicates how the platforms this year, through its regional focus, can significantly drive indigenous manufacturing and domestic collaborations.”

Focusing on success and safety in equal measure, the German trade fair organiser has given special emphasis on creating a minimal contact and safe sourcing experience with new express entry registration format for business visitors and added hygiene protocols onsite.