Fine Paper doesn’t wrap a product, it wraps a promise: Raju Suneja

In an interaction with PrintWeek, Raju Suneja, a pioneer in premium fine papers in India, reveals that fine paper goes beyond being a mere substrate. It carries weight, literally and metaphorically. Whether it’s the subtle texture of a vellum finish, the soft touch of a velvet coating, or the iridescent shimmer of a pearlescent sheet, fine paper offers brands an immediate opportunity to make an emotional connection. It whispers luxury, care, and authenticity, even before the package is opened.

“Premium packaging isn’t just about protection; it’s about first impressions that last,” Suneja said. The unboxing experience has now become a vital brand touchpoint, especially in high-end sectors like fashion, cosmetics, fragrances, spirits, and boutique gifting. “Our offerings of fine papers from Fedrigoni, Cordenons, and Neenah brands play a starring role in this ritual,” he adds.

For brands competing in today’s cut-throat environment, fine paper offerings from Sonafine help express the very essence of their identity. The feel of a textured sleeve, the richness of a deep-dyed board, or the elegance of a foil-stamped label on a tactile base, all contribute to a memorable, share-worthy moment. Sonafine’s portfolio of papers represents not just luxury, heritage, or innovation, but also sustainability.

Being the first multi-site FSC-certified paper merchant in India, Sona offers recycled papers produced through innovative and eco-friendly manufacturing processes. Sonafine’s product portfolio allows brands to align luxury with responsibility. “In a market where consumers are increasingly conscious of environmental impact, using sustainably sourced fine papers enhances a brand’s credibility and ethical appeal,” Suneja said.

Whether it’s minimalistic chic or bold extravagance, fine papers offer endless design possibilities. “They respond brilliantly to various printing techniques, whether letterpress, screen printing, embossing, debossing, or foil stamping, enabling designers to fully express brand identity,” Suneja said.

He added, “From high-contrast graphics to subtle tonal patterns, the choice of paper can dramatically elevate the aesthetic quotient of any packaging concept. From the moment the customer holds the package, the tactile quality of fine paper creates a first impression that feels personal and premium. It tells your story, before the product even comes out of the box.”

In premium packaging, details aren’t just details, they are the design. Fine paper is one such detail that wields immense power. It engages the senses, reinforces brand positioning, and creates lasting impressions. As brands seek more meaningful and premium expressions, the role of fine paper will only grow stronger in the time to come.