Fespa’s first edition of Digital Corrugated experience gathers over 3000 visitors

The first Digital Corrugated Experience at Fespa Global Print Expo 2018 (15-18 May 2018) delivered a ‘hands-on’ learning environment for visitors interested in digital printing on corrugated board, including brand owners, packaging converters and graphics producers.

22 Jun 2018 | By Sujith Ail

The Digital Corrugated Experience 2018 showcased the production solutions of 17 exhibitors. In addition to the 600+ delegates who specifically travelled to Berlin for the Digital Corrugated Experience, the event also attracted interest from some 3000 visitors from the wider Fespa event, equating to 14% of the total Fespa visitor audience. 
Participating visitors represented a range of businesses, including blue-chip global brands across diverse sectors such as food, beauty, sportswear and travel, united by the opportunity presented by digital printing on corrugated for short-run and just-in-time production, prototyping and personalisation. 
According to Fespa 2018 census, packaging printers among the respondents indicated that digital printing technology was being used in around 30% of their printed output, with 60% of packaging printers owning UV flatbed or hybrid digital print solutions. 
42% of packaging respondents specifically highlighted corrugated as a growth application, although digital only accounted for 31% of corrugated production revenues, indicating lower rates of digital adoption than for folding carton or flexible packaging production. The survey also highlighted POS display as a growth business for 59% of sign makers and graphics producers.
Duncan MacOwan, head of events at Fespa, “The enthusiasm of the visitor response to the first Digital Corrugated Experience, matched by the positive ROI reported by our exhibitors, suggests that we have delivered tangible value to both communities, creating a unique, expert-led event unlike any other in the sector.”
Fespa has confirmed that the second edition of the Digital Corrugated Experience will take place during Fespa 2019 Global Print Expo at Messe Munich, Germany, 14 to 17 May 2019.