Ezone Trading showcases spare parts for offset machinery at Pamex

With a decade of industry experience, the company has established itself as a reliable supplier by sourcing authentic components from global manufacturing hubs, including Japan, Germany, Taiwan, China, and Korea.

JK Sahoo, general manager of Ezone Trading, reflected on the company’s growth and its strategic approach to trade shows. While the firm is currently headquartered in Greater Noida, Sahoo’s professional journey has taken him through industrial hubs like Bengaluru, and he expressed a firm commitment to expanding the company’s reach by participating in upcoming industry events in Chennai.

The reception at this year's Pamex has been largely positive, with Sahoo noting that the organisers have executed a strong marketing campaign that successfully drew a significant crowd to the venue. He observed that the event remains well-arranged and professional, providing a vital platform for exhibitors to connect with the domestic market.

However, the dynamics of visitor flow at the exhibition provided a learning opportunity for the Ezone team. Sahoo pointed out that while the company’s stall has maintained a steady stream of interest, the footfall varies significantly between different halls. He noted that the first hall often sees the highest density of visitors due to the presence of major global brands.

Reflecting on the exhibition layout, Sahoo mentioned that the increased crowd in the primary halls is often a result of strategic placement and investment. He suggested that being positioned among the larger brands is a premium advantage that requires higher costs but offers undeniable visibility. Looking toward the future, Sahoo indicated that Ezone Trading might adjust its strategy for next year by aiming for a stall in those high-traffic zones to further capitalise on the event's marketing success.