Ex-GroupM veteran Aanchal Kapoor joints as CEO at Adsgrove

With an experience of over a decade under her belt across some of the biggest media houses like GroupM, Madison, OMD, and Xposure Media, Kapoor has 10+ years of experience working for eminent brands such as LG, Shell, Bose, Duracell, Honda, ETS, Dawaat and the like, leading as integrated marketer for them. Her appointment is a welcome change and symbolizes a convergence of technology and storytelling in how agencies operate – where campaigns don’t just attract customers, they convert and retain them.

The recent addition to the agency’s leadership comes with a renewed focus on their mission to deliver “brandformance” – a term coined by the agency to signify the powerful synergy of branding and performance that drives not just visibility, but bottom-line profitability for clients.
A firm believer in the ethos of “Every ad rupee matters”, Kapoor emphasised efficiency and creating measurable impact, saying, “Each penny needs to be counted, and we’re making it count.” On asking about her plans for her new endeavour in the imminent future, the newly-appointed CEO said, “Creativity gives brands their soul; data gives them direction. Our mission at Adsgrove is to blend both seamlessly to deliver meaningful, measurable impact.”

Adsgrove Digital has built its work philosophy around “Brandformance” – a portmanteau of “branding” and “performance”. More than just a buzzword, by fusing the long-term value of brand building with short-term performance metrics, the agency aims to deliver growth that is sustainable, scalable, and profitable.

Guided by the new leadership, Adsgrove continues to strengthen its position in the industry through a range of integrated marketing services, with a mix of human-led creativity powered by the efficiency of AI.