European Label Forum 2020 in Rome

The eternal city of Rome has been chosen by Finat as the venue for this year’s European Label Forum. The association’s flagship event will be held on 3–5 June 2020 at the Sheraton Roma Hotel & Conference Centre. Apart from zooming in today’s volatile business conditions, a major focus will be on sustainability in response to worldwide developments and the demands on all manufacturers for more environmentally friendly working processes and products. Thirdly and finally, the leadership culture of the label industry in the face of generation change will be addressed.

02 Mar 2020 | By Rahul Kumar

As the main event in the label converting calendar, ELF brings together business leaders, managers and young professionals from the whole value chain. Details of the engaging programme aimed at providing attendees with the knowledge and tools to maximise the potential of their businesses have now been revealed and is available online.

Following the successful launch last year, the converter-only roundtables will return to offer participants the opportunity to debate the industry’s hot topics. The peer discussion sessions are aimed at small and mid-sized converters, who will convene the day ahead of the main programme to talk about the challenges and issues they face. This is a unique chance for owners and managers of label printing companies to share experiences and together analyse the trends that are affecting them in their daily work.

After the official welcome from Chris Ellison, president, Finat and Elisabetta Brambilla, president of GIPEA (the Italian self-adhesive label producers’ association), the opening keynote will be given by famous entrepreneur Oscar Farinetti, who will share his road to success with the attendees. He is the creator of Eataly, a unique Italian food marketplace concept comprising restaurants, cafés and food outlets where shoppers can browse a wide range of high-end products, drink coffee or even take a cookery lesson. The company made it onto Forbes list of most disruptive brands in 2015 and today has over 40 branches worldwide, while Farinetti himself is a highly regarded trailblazer for his unconventional working methods.

For details visit