EFI boosts growth at Macromedia with a LED kit

Macromedia Digital Imaging (MMD) has been deploying the EFI Vutek GS3250Lx Pro LED hybrid roll-to-roll/flatbed printer is suited for display graphics and signage market. Founders of MMD, Naresh Kumar D and Ramakrishna Prasad M have pioneered the usage of services like billboard printing, building wraps, fleet graphics, window graphics, trade show graphics, in-store branding, office branding, banners, and POP across India.

18 Apr 2019 | By Noel D'Cunha

Over the past years, MMD has targeted in store-graphics and soft signage businesses. The founders said, "MMD’s business goal is to provide more value to customers. We strive to keep up with the latest technology by constantly investing in pieces of equipment. When it comes to EFI solutions, MMD is very much impressed with the reliability of the equipment and the consistent quality EFI printers deliver."

That's how MMD invested in the EFI Vutek GS3250Lx Pro LED which was first launched in April 2011 and has been one of EFI’s most popular LED hybrid roll-to-roll/flatbed printer in the Indian market. The Vutek, which can print onto substrates up to 5cm thick and can print at speeds of up to 223sqm/hr at maximum 1,000dpi resolution, has a 7pl drop size. The LED device uses EFI’s cool cure technology and can print onto a wider range of substrates than previous models, including heat-sensitive materials. The printer also holds eight print channels including white ink. The LX Pro designation means that it uses LED curing lamps. 

MMD customers are "highly impressed with the print quality and how MMD can offer all kinds of different applications". Moreover, customers feel they can heavily rely on MMD to turn around projects in a short time. Today the company collaborates with known global brands and superbrands.

The printers require one operator to manage it. And thanks to the LED technology, there is less maintenance and reduced touchpoints. For the pluses, there’s the speed and the Ultradrop technology that gives really good quality. The Vutek is versatile in its ability to print on either roll-fed flexible media, or rigid sheets supported front and back by removable roller tables. Sulzmann says that with the Vutek being a hybrid means there is something of a compromise, especially with rigid media. In addition, the printer also has the industry’s highest opacity white, allowing higher print speeds with perfect opacity. The EFI inks are specially formulated for best in-class adhesion, scratch resistance and fading resistance. When using 3MTM media and EFI 3M co-branded inks, the prints are covered by 3M MCS Warranty.

Arrow Digitals are EFI's partners in India. The Ahmedabad headquartered Arrow offers a one-year warranty. After the warranty expires, there are different enhanced service packages available.

Tech Specs - at a glance

Material handling: Handles flexible and rigid substrates up to 126.5 in (3.2 m) wide and up to 2 in (5.08 cm) thick


Fast-4: 2,400 ft2 (223 m2 ) per hour

Production: Up to 60 – 4 ft x 8 ft (1.2 m x 2.4 m) boards per hour

Eight-color plus white – 1,200 ft2 (111.4 sq/meter) per hour

Production: Up to 32 – 4 ft x 8 ft (1.2 m x 2.4 m) boards per hour

Printer size

Height: 66 in (168 cm)

Width: 248 in (630 cm)

Depth: 63 in (168 cm)

Printer weight: 3039 kg


The USP of the EFI Vutek GS3250Lx Pro LED

The LED technology in the printer allows companies to offer more applications to the market while lowering operating costs as it:

- Extends the range of supported substrates with innovative ink curing technology

- Increases uptime and productivity while reducing maintenance with instant on/off LED lamps

- Drives down operating costs with decreased power consumption (up to 82% less compared to other hybrid printers using mercury arc lamp curing), fewer consumable parts, and less waste with consistent colour and simple operation

- Offers customers a greener solution.