EFI Acquires Optitex 3D design software for textile industry

Fremont-based Electronics for Imaging, (EFI) announced the acquisition of Optitex, an integrated 3D design software that enables the textile industry’s digital transformation and accelerates the adoption of fast fashion., Business

22 Jun 2016 | By Sriraam Selvam

“We are thrilled to add the Optitex team and it’s fast growing base of industry leading customers to the EFI family,” said Gabriel Matsliach, senior vice-president and general manager, EFI Productivity Software.
“Optitex technology, combined with EFI Reggiani digital printers, will expand our textile ecosystem and help our customers set new standards for time-to-market, on-demand manufacturing, cost efficiency and automation in the textile industry,” he added.
According to EFI’s press release, ‘Optitex’s 3D technology and best practices enable retailers, brands and manufacturers from the textile industry to transform how they do business, gaining benefits of significantly improved time to market, cost and efficiency gains, as well as enabling new capabilities for their design, sales and marketing activities.’
“We are very excited to join the EFI family,” said Asaf Landau, CEO of Optitex. “EFI’s global presence, holistic solution approach, strong professional services abilities, and growing portfolio of innovative textile industry-specific products, will be of great benefit to the leading companies we serve worldwide in the fashion, automotive, aerospace and technical textiles industries. I am truly enthusiastic about what is to come for these industries in the years ahead.”
Optitex’s 3D digital apparel simulation, combined with its 2D pattern making software, provides a robust solution that accelerates the fashion industry’s high volume product development.  
Key features
• Iterate designs in minutes, instead of waiting weeks for a new prototype
• See and validate entire collections three weeks after design, instead of waiting 4 to 6 months
• Reduce sampling by more than 50%, reducing product development costs
• Significantly shrink overall cycle times, and consequently, time to market
• Present and market collections' sales samples four months earlier than previously possible
• Replace photography with on-demand photorealistic digital images for eCommerce, catalogs, and packaging at a fraction of the time and cost

Privately held Optitex will be integrated into EFI’s Productivity Software business unit.

Landau and the Optitex team have joined EFI, with Landau serving as EFI Optitex’s general manager. Optitex has offices in the US, Italy, India, Hong Kong and Israel.