Dow, Lucro collaborate with Marico for circular packaging

Dow and LucroPlastecycle, an Indian recycling company has welcomed Marico, one of India’s leading consumer goods companies into a tripartite partnership to introduce Dow’s PCR-based coalition shrink films into its line of consumer products.

24 Apr 2021 | By WhatPackaging? Team

Candra: We are pleased to welcome Marico join us in leading the way in India by offering circular packaging options

This alliance, according to Dow, will enable the company to work towards meeting its new sustainability target of minimising waste by collecting 1 MMT of plastics to be reused or recycled by 2030.

Earlier this year, Dow and Lucro signed a memorandum of understanding (MoU) to develop and launch polyethylene (PE) film solutions. Under the MoU, Dow will utilise its team of packaging experts, material scientists, recycling equipment, blown film manufacturing and testing capabilities to help Lucro develop recycled film for various applications.

“With the addition of Marico, this tripartite partnership forms part of Dow’s comprehensive strategy to enable a circular economy for plastics by focusing on integrating recycled content into product offerings ensuring that product’s values are maximised and extended across its lifecycle from creation to use to disposal,” Dow stated in a press note shared with WhatPackaging?.

Bambang Candra, Asia Pacific commercial vice president of Dow Packaging and Specialty Plastics said: “We are pleased to welcome Marico, a leading consumer goods company in the health, beauty and wellness space, join us in leading the way in India by offering circular packaging options through Dow’s innovative resins and Lucro’s expertise as a high quality, innovative and recycled-content flexible film manufacturer.

“This arrangement places all the valuable stakeholders along the road to sustainability with the aim to meet market demands for brands seeking to use more recycled content in their packaging.”

Dow’s virgin resins in combination with Lucro’s PCR are aligned with Dow’s strategy of designing products for circularity and implementing recycling solutions to provide new life for used plastics.

Jitendra Mahajan, chief operating officer – Supply Chain & IT, Marico said: “Sustainability is a long-term commitment and a way of life at Marico. We are constantly working towards making a difference by adopting every possible measure that will propel us further along the road to secure a sustainable future.

“Furthering our ongoing programs towards integrating circularity principles in product packaging, this partnership with Dow is significant as it enables us to use post-consumer recycled resin that helps reduce our carbon footprint.”

Meanwhile, Ujwal Desai, co-founder and managing director of Lucro expressed, “We have always been passionate advocates for recycling post-consumer waste and believe that there is a lot of value that can be derived from it. Collectively between Dow, Lucro, and Marico, we are looking forward to supporting brands owners in meeting their sustainability goals through the development of PCR-based sustainable packaging solutions.”