Divya Bhaskar Surat anniversary edition masthead studded with 3,000 diamonds

Dainik Bhaskar Group has been at the forefront of innovation in the print industry during a challenging fiscal year 2020-21 with several mega and special issues aimed at bolstering the spirit of the readers and helping local businesses addressing the market. In continuation with this tradition, Divya Bhaskar has innovated and presented the Jumbo Panorama to celebrate the 17th anniversary of the Surat edition. In a first for the print industry, a 76-inch panoramic edition was printed and circulated.

21 Apr 2021 | By PrintWeek Team

The issue was made even more special with a one-of-a-kind specialty masthead, which was studded with 3,000 real diamonds worth Rs 30-crore

The issue was made even more special with a one-of-a-kind specialty masthead, which was studded with 3,000 real diamonds worth Rs 30-crore. The edition was a visual delight with the panoramic picturesque images along with a cutting-edge content and will undoubtedly be a collector’s dream.

The special Surat edition was themed around the five pillars of happiness for Surat — family, love, money, respect and power. Not only does this mark another significant milestone for the group, but also pays an ode to the indomitable spirit and contribution of Suratis who have proved their mettle time and again.

Harrish M Bhatia, president sales and marketing, Dainik Bhaskar Group, said, “Dainik Bhaskar Group is known for its cutting-edge content and has given newspaper Industry many first innovations. Last year we did a series of Milestone Editions and this year we took it a notch higher by publishing the front page on fabric for our Bhilwara edition anniversary as a befitting tribute to the textile city of India. Keeping up with our continuous strive to do innovations, we decided to do the special edition of Jumbo Panorama at Surat, something which has never been attempted before in newspaper industry. Advertisers across categories welcomed the idea and whole-heartedly supported the initiative while readers found it a collectible edition.”

Sanjeev Chauhan, business head, Gujarat, added, “Surat, known as the City of Diamonds, is the commercial cosmopolitan city of Gujarat. Resonating with the city, a diamond studded masthead was published, remarking our association with Surat and Suratis. Divya Bhaskar has always been on the forefront of innovation and striving to give something new to its reader and associates.”

Dainik Bhaskar publishes 110-page Solapur edition for its anniversary

Dainik Divya Marathi celebrated its ninth anniversary in the city of Solapur, Maharashtra with a 110-page special anniversary edition. The issue contains multiple innovations like an eight-page panorama and French window with rich content specifically designed to for promoting the vaccination drive, which under the current scenario, needs lots of attention.

Underscoring the commitment to fighting the pandemic and signaling the revival of economic activities, these mega issues help in furthering the trust of advertisers in print media and its ability to reach masses with localised, rich content, making it a collector’s edition for readers.

Dainik Bhaskar Group has strong brand presence in Solapur with Divya Marathi leading among the 22-23 players that are present in print. Solapur, being culturally influenced by its bordering three states and agri-dominated economy, is a challenging market which calls for constant innovation to maintain the reader-connect.

Nishit Jain, COO of Maharashtra, Dainik Bhaskar Group, said, “Dainik Bhaskar Group always believes in doing something extraordinary and interesting for its readers, clients and agencies, and in keeping with this tradition, we created this Mega Edition on the ninth anniversary of our Solapur edition. Amid concerns over the market situation, lockdowns, this is a great step towards building confidence in the business community as well as the public. This commendable feat demonstrates that print media is still the most trusted medium for readers and advertisers.”

Naushad Shaikh, unit head, Solapur, added, “Due to the negative sentiments in the market led by the pandemic and lockdowns, it is important to keep the spirits high and revive the market and to add vibrancy, such festive celebrations give a hope of improvement and moving ahead.”

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