Deccan Herald gets a revamp to attract younger readers

Karnataka-based English daily Deccan Herald introduced a new look this month, with a new masthead in aqua blue to attract younger audience. The new crisp, clean and contemporary layout has been designed by the Edinburgh-based Palmer Watson Words and Pictures Design Agency.

21 Aug 2019 | By PrintWeek India

The new layout has been designed by the Edinburgh-based Palmer Watson Words and Pictures Design Agency

Additionally, a new business section on Mondays has been introduced. A new Sunday opinion page ‘The Prism’ has also been introduced.

On the supplement front, the brand has launched ‘Showtime’, a new entertainment offering on Saturdays. Meanwhile, the Travel and Living sections have been merged into a new supplement —‘Travel & Living’ — on Tuesdays that will present the best of both.

Published by The Printers Mysore, Deccan Herald has seven editions printed from Bengaluru, Hubballi, Davanagere, Hosapete, Mysuru, Mangaluru and Kalburgi.

Speaking to the media, Sitaraman Shankar, editor, Deccan Herald, said, “It’s an exciting time at DH. We may be giving a bright new face to our newspaper and introducing new elements, but we are conscious of the legacy of seven decades of solid and well-respected journalism upon which we build. And we believe, more than ever, that good journalism is journalism for good; we are keen to bring about positive change in the lives of those around us, and to spark new ideas for a better tomorrow.”

Currently, Deccan Herald has a formal tagline, ‘The Power of Good’. The brand plans to take forward this thought and launch more initiatives around it.

“This ‘refresh’ reflects our intent to continually enhance the value we offer our readers. We are confident that the clean, crisp design and revamped content (which includes a new supplement and several hard-hitting features) will offer readers a more immersive and satisfying reading experience,” said Karthik Balakrishnan, CEO, The Printers Mysore.

(Courtesy Agency)

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