Dainik Bhaskar celebrates 15 years in Bhilwara with a 204-page mega edition

To mark 15 years of the newspaper’s operation in Bhilwara, Rajasthan, Dainik Bhaskar published a 204-page mega issue, with the front page printed on fabric. The initiative is also a part of the company’s campaign to print mega issues to attract advertisers and demonstrate a show of strength.

10 Feb 2021 | By PrintWeek Team

Over the years, Bhilwara has emerged as India’s largest fabric manufacturer, encompassing 50% of the total polyester fabric and suiting manufacturing in India. Given the city’s relevance, Dainik Bhaskar printed the first page of the 204-pages Foundation Day issue on fabric. With this, the group has yet again set a new milestone in the print media industry.

This unique edition was published with the aim of delivering a collectable edition to the readers. Vareesh Tiwari, COO Rajasthan, said, “Danik Bhaskar always believes in pioneering thinking through its constant innovative culture. The idea to print the newspaper on fabric was never tried before, and we thought, this could turn out to be a unique experience for our readers and clients.”

Abhishek Srivastava, business head, Rajasthan, added: “Recently, we published many anniversary mega issues of more than 150 pages in various locations. Striving to be constantly innovative, we planned to go one step ahead this time. Bhilwara is known as the textile hub, so our creative teams came up with the idea to connect this with our anniversary mega issue edition. ‘Disrupt and lead innovation’ was our motto to deliver this 204-pager edition to our readers.”

Kiran Rajpurohit, state editor, Rajasthan, said, “We wanted to deliver a collector’s edition which kept us motivated to go beyond limits to prepare content for this issue. ‘Kendra me Pathak’ is Danik Bhaskar’s ideology and curating content for this mega issue was a remarkable experience. An edition with its front page on fabric is one-of-its-kind issue in the history of print media and I hope our readers would like to keep this Mega issue in their book shelves.”