Dabur participates in Swachhta Hi Sewa Plogging Drive

Dabur India joined hands with the East Delhi Municipal Corporation (EDMC) and Indian Pollution Control Association (IPCA) for a Swacchta Hi Sewa Plogging Drive’ in East Delhi.

26 Oct 2019 | By WhatPackaging? Team

The Plogging Drive was undertaken between Laxmi Nagar and Nirman Vihar Metro station. The programme emphasised on the entire value chain of waste, right from creating awareness, segregation, and collection, to promotion, reuse and recycling of waste.

A Sudhakar, head-CSR, Dabur Indi,a said. “The Plogging Drive has been planned to sync together the two good habits of walking/jogging and cleaning to make India swachh and swasth. It also aims to educate school children to become environment heroes in their schools and neighbourhood. Plogging for few kilometres while collecting litter in a bag is a great initiative. With this, we will not only be taking care of our health but also that of mother earth.”

The event was part of a six-week long ‘Swacchta Hi Sewa – Plastic Waste Shramdaan Campaign’ organised by EDMC and Dabur India, slated from 11 September 2019 to 27 October 2019.

The Plogging Drive was undertaken between Laxmi Nagar and Nirman Vihar Metro station

“Dabur has always sought to operate its business with a strong regard for environmental sustainability. Through this initiative, Dabur appeals to all citizens to take part in the campaign on a large scale for awareness generation and community mobilization through Shramdaan, Clean and Green Drives, Swacchta Rallies etc for plastic waste collection and safe disposal of plastic waste,” added Sudhakar.

The FMCG major used the platform to announce its commitment to becoming a Plastic Waste Neutral company by the end of March 2021 by collecting, processing and recycling 20,000 MT of post-consumer plastic waste from across the country. The company aims to collect all the plastic waste that it generates through its product packaging.

Dabur rolled out this pilot plastic recycling initiative in 2018-19 in six states, collecting, processing and recycling nearly 4,000 MT of post-consumer plastic waste during the year. This covers both recyclables (like PET, HDPE, beverage cartons) and non-recyclables (multi-layered plastic). The company has now extended this Plastic Waste Management initiative to 25 states in the 2019-20 fiscal and will collect 12,400 MT plastic wastes and send them for recycling/processing in 2019-20. This would be further hiked to 20,000 MT in 2020-21.