Cosmetic tubes get a new look with Uflex’s Optika

Noida-based Uflex, the manufacturer of flexible packaging materials, has launched the Optika lamitube, a transparent tube, for the cosmetics and beauty segment.

11 May 2018 | By Sujith Ail

Ish Dhawan, head, product development at the tubes vertical of Uflex said, “We have adopted a special process that imparts depth to the printing and imagery prominently highlighting the main elements of the brand artwork. The inside and outside seamless printing with metallic effects coupled up with the refractive properties of the transparent flexi-plastic creates a visual appeal at the point-of-sale (POS).”

Optika uses ultra-clear polyethylene as the innermost substrate. The optical illusion created by printing inside the tube gives distinct visual effects as the gel/liquid gets consumed over a period of time.

“The importance of visual stimulation for beauty and cosmetic products can never be emphasized enough and with Optika we will step up the aesthetic quotient of the lamitubes manifold,” Dhawan added.

Ashwani Sharma, president and CEO, new business initiatives at Uflex said, “lamitubes happen to be a very important value-added product of our company. With the existing tooling apparatus at our plant, we can manufacture lamitubes ranging from 19 mm to 50 mm in diameter.”

Currently, Uflex has a capacity of producing 300 million lamitubes per annum with ten machines in operation currently and aims to increase the capacity by another 200 million by end of 2018.

Uflex will be explaining about the Optika at Beautyworld Middle East exhibition in Dubai World Trade Centre (UAE) from 08 -10 May 2018.

Ashok Chaturvedi, Chairman and managing director Uflex said, “I am happy to say that through immaculately designed lamitubes my engineers have been able to add tremendous value to the business of Beauty, Cosmetics, Personal Care, Pharmaceutical and Hotel Toiletry Brands across the globe. Optika with its unique properties will serve as a boon for global cosmetic brands.”

Uflex states that lamitubes offer 360-degree printing; utilisation of the entire tube torso for branding from shoulder to crimp, high definition graphics, imparting metallic effects using advanced registered printing, registered lamination, surface finish using matte and gloss effects and electron beam (EBM) coating for ultra-high gloss among others.