Comniscient Group’s Blue Lotus bags PR honour

Blue Lotus Communications public relations agency of Comniscient Group was recognised by the Public Relations Society of India (PRSI)’s Kolkata chapter, for achieving excellence in government and corporate public relations with the coveted National PR Day Award on 21 April 2014.

29 Apr 2014 | By Mihir Joshi

Blue Lotus Communications handles key clientele such as Dun & Bradstreet India, Micro Finance Institutions Network, DBS Bank India and DHL Express India and Government projects with high magnitude such as Vibrant Gujarat and Kolkata Metropolitan Development Authority. The agency employs more than 150 people across India, across 9 offices.

N Chandramouli, CEO, Comniscient Group said, “It is a great honour when the industry peers recognise our commitment to excellence. We are delighted at receiving this award and it only encourages us to do even better.”

Comniscient Group’s TRA undertakes annual study which is a comparison of brands based on the level of 'trust' people have in them. In this year’s Brand Trust Report South Korean electronics major Samsung has dethroned Nokia as the most trusted brand in India. The Report, fourth in its series, generated five million data points and 20,000 brands from which the top 1,200 brands have been listed in this year’s report. These brands have been classified into 284 different categories as against 213 categories in 2013. 2014’s study involved 15,000 hours of fieldwork covering 2,500 consumer-influencers across 16 cities in India.

The Brand Trust Matrix consists of three basic foundations, each of which is further divided into attributes. Each foundation is a means of building a brand's trust in the minds of the consumer, by measuring the various scores on each attribute and then the overall score is calculated and compared and analysed on the Brand Trust Index.