Colorjet launches initiative against Covid-19

Colorjet, India’s largest manufacturer of digital inkjet printers, has launched an initiative to encourage industry to help fight against Covid-19.

24 Apr 2020 | By PrintWeek Team

In response to the call to donate to the PM Cares Fund, to help fight the Covid-19 menace, Colorjet has started a campaign to help the government by encouraging its associates, customers and industry partners to contribute to the fund.

“People from all walks of life expressed their desire to donate to India’s war against Covid-19. Respecting that spirit, the Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund has been constituted. This will go a long way in creating a healthier India. Kindly contribute to the PM-Cares Fund,” the prime minister had said while launching the fund.

To kick off this initiative, Colorjet has donated Rs 5,00,000 to the PM Cares Fund and has also created a dedicated page to donate on its website. All contributions get directly transferred to the PM Cares Fund, with Colorjet acting only as an intermediate. Colorjet will also be giving certificates of appreciation to all donors.

Colorjet has set a goal to generate contributions amounting to Rs 25-lakh and till date the donations have totalled Rs 7,25,816 from 118 donors, with donations also pouring in from industry partners in UAE, USA, Japan, etc. Colorjet is reaching out to its associates, partners and customers in the inkjet printing industry through conference calls, emails and social media.

Smarth Bansal, DGM, product and brand at Colorjet, said, “Colorjet, being an industry leader, has been playing a proactive part in the fight against the Coronavirus pandemic. At the onset of this outbreak, we took several initiatives to protect our employees by maintaining social distancing and regular sanitisation.”

He said the company decided to launch this campaign to motivate all its industry partners to donate generously for this cause. “Only by coming together, we will be able to fight through these difficult and unimaginable times,” added Bansal.

 “The ongoing Covid-19 crisis is making an unprecedented impact on the world and it is not going to pass in a hurry and it will take its time and toll on us. At this time, when society is facing such an immense crisis, whatever individual efforts we put are good, but by coming together, our collective synergy can help overcome this crisis better. We are constantly monitoring the situation and would be ready to cooperate with the government in any capacity to help fight this pandemic,” Madhu Sudan Dadu, chairman at Colorjet, added.

To contribute, visit Colorjet 

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