Busy first day at Media Expo in Mumbai
The 50th edition of Media Expo - a trade fair for print, signage and indoor and outdoor advertising solutions saw the launch of five new products by Canon, EFI Vutek, SignAgent, Cygnus, HP, etc.
03 Mar 2023 | By Kalpak Shah
Messe Frankfurt India inaugurated the Media Expo Mumbai 2023 at the Bombay Exhibition Centre on 2 March. The three-day show will be showcasing the latest in marketing, printing and signage solutions till 4 March. This year, Media Expo has a wider range of products, live product demonstrations, which includes the Screen Print – Industrial zone on the show floor.
The show was inaugurated by Rohit Yajnik, the head of non-fare revenue and branding, Mumbai Metro One; Devang Sheth, secretary, Screen Graphics Association of India; Junaid Shaikh, managing director, Roshan Space Brandcom; Raj Manek, the managing director, Messe Frankfurt Trade Fairs and Winston Pereira, general manager, Messe Frankfurt India
Rohit Yajnik, said, “There has been a huge amount of progress over the last few years in the printing and signage segments. Client interests and preferences are tilting towards eco-friendly products and materials that give a better feel to the brand.” He added that “Consumers are largely aiming for materials that are economically feasible as well as sustainable to the environment.”
Meanwhile Raj Manek, said, “For the past 20 years, the exhibition has been providing an opportunity for people who are at the cutting edge of machinery to bring their imagination to reality. " He added, "The tradeshow also attracts a myriad of visitors from across the sector to be a part of numerous innovative machines which will be showcased by the exhibitors for demonstration.”
The kit that caught the attention of the PrintWeek team was the HP Latex 2700 at the HP-Insight Print Communications stall. The printer is available in CMYK, light cyan and light magenta colors and also with white ink. This is the first time HP is introducing Latex white ink in a 10-feet roll-to-roll machine after its success in low volume five-ft and hybrid machine.
Then there was the EFI Vutek Pro 30h at the Arrow Digital stall. This is a versatile, hybrid, high-production 3.2m hybrid. This printer is designed to be ultra-productive, leveraged with technological innovations.
The Pune-based signage specialist Cosign unveiled a software, which simplifies the signage program management process, which includes designing, mapping, planning and management. The company has partnered with Canadian software company SignAgent to distribute its App-based cloud-based sign management platform.
Canopus launched the new industrial printer Cygnus, the industrial 3.2Mtr solvent/eco solvent printer which is designed for high production speed and quality. With a maximum speed of 3000sqft/hour, the Cygnus can deliver high production with instant drying supported by IR heater and drying fans.
Media Expo’s three-day edition will conclude on 4 March 2023.