Bengaluru’s Sonika Graphics brings down production cost with Param ERP solution

Sonika Graphics, founded in 2001, vouches for the ERP’s performance, which according to him has provided him with solutions that has enabled his company save cost on wastages and appropriate equipment usage, besides correct material selection. “Compared to the other ERP solutions available in the market, we found Param’s solution the most cost-effective for our business. The investment has helped us accelerate our performance by manifolds in many areas. One, it gives us a quick and accurate quotation, two; helps us reduce the amount of wastage and finally, gives a holistic count for the materials and equipment usage,” commented Divakar Raj.  

Sonika’s shopfloor includes a Komori Lithrone 26, Auto Plate L 426, Nagai 45, CTP Heidelberg Suprasetter, HP Inkjet 5500, HP Design Jet Latex 25500 and various equipment for inkjet printing, hot stamp foiling, offline UV, aqueous coating, and thermal and cold laminations. The firm's clientele includes Care&Cure, Tommy Hilfiger, Tanishq, Mahindra Retail, and Jyothi Laboratories, among others.  

Based in Koramangala, the firm is an ISO 9001:2008 certified company and mainly caters to the pharmaceutical and garment segment. Currently, the firm converts around 16,000 sheets each day, though the type of machinery the print firm has, it can easily produce a capacity of 60,000 to 70,000 sheets, in an eight-hour shift. “Most of our jobs are Pantone-based, which requires cleaning of the press after each job, and hence the reduced number of printed sheets,” said DivakarRaj.

“Prior to the installation of ERP, we used to use more number of sheets to produce less finished cartons. The installation of ERP has helped us achieve maximum number of ups in a given sheet, by factoring all requirements of the jobs,” Divakar Raj said.

Divakar Raj is critical of the present day price-wars. He said, “The price-wars in the print industry have diminished the number of orders received and profits earned by each firm. A confabulation among us is the most needed at this hour. Ideally, the provision of profit for each printer should be not less than 15-18%, so that one can adopt to the technology boom in print.”