Ashwini Deshpande represents India at EIFP

Elephant Design’s Ashwini Deshpande was among the 192 designers selected globally by the Emirates International Poster Festival to create a poster.

12 Nov 2021 | By Aultrin Vijay

Deshpande: My interpretation of the theme was an abstract version of Buddha

Ashwini Deshpande, co-founder and director, Elephant Design, was one among the select designers globally to create a poster by the Emirates International Poster Festival (EIPF) on the theme, Connecting Minds, Creating the Future, in celebration of human brilliance and achievement.

EIPF is a creative platform in the MENA region developed by the Cultural and Scientific Association (NADWA) to showcase and celebrate contemporary poster design from around the world and to expand creative expression and to promote graphic design practice and creative thinking in the MENA region.

Commenting on her participation through The Design Alliance Asia, Deshpande said, “As we have lived through ‘virtual’ relationships, transactions and even art, I wanted to express the magic that can only happen in the real world. Discovering how ‘Yellow’ of hope and ‘Blue’ of vastness merge to become the green of prosperity can only be experienced as watercolors connect on paper. My interpretation of the theme was an abstract version of Buddha which is pure serendipity as I believe in the ‘middle path’ as described by Gautam Buddha.”

In its third edition and as part of the Dubai Design Week, EIPF invited 192 designers from 52 countries to reflect on the theme, ‘Connecting Minds, Creating the Future’.

With 32 years of experience, Elephant is a top-ranked design-led strategic consultancy that collaborates with organisations to develop meaningful and sustainable brands.