Arihant pushes the boundaries of print with calendar

The Arihant Printers’ calendar has hit a sweet spot with its ability to produce special effects. The Kolkata-based print firm’s calendar titled Time & Memories, comprising seven artful pages, emphasizes their capability to achieve this.

At first glance, one might look at it and say, “Wow,” which it certainly is, but more than that, it is atmospheric. This is also because the calendar experiments with texture.

The opening page, for instance, depicts an hourglass half-buried in sand, and when touched, it feels almost exactly like that. Most of the picture, covered by sand, feels rough and grainy, but between the dunes the hourglass is glossy, metallic. One can even  feel the ridges carved into its edges, and faintly see the shape of the rest of the hourglass under the sand.

The Arihant note which shares the recipe of the print effectssays, “It is a tribute to the forgotten objects that once shaped our daily lives — not just things, but experiences that left behind a quiet kind of magic.” 

The calendar does this by celebrating objects that are no longer a part of our daily lives, such as a gramophone, typewriter, a lamp, and so on. These images appear even more lifelike due the minute details in colours and texture, achieved by deployed special effects such as velvet finishes, micro and regular embossing, copper foil, gloss UV, and more on a variety of mediums including 300 GSM CBB Board and Clear Pet Film 175 micron.

It is because of such finishing touches that the objects seem almost tangible — almost as if the viewer is transported to an earlier era. “It was a chance to honour the beauty of what once was — and what still lives on in memory,” Team Arihant told PrintWeek, and we concur.

A year ago, Arihant produced the ninth edition of its calendar. It was an impressive piece of printing, and Sunny Jain shared that his customers and clients are impressed. “Some customers are refusing to believe that it is printed at Arihant because according  to them, printing of such calibre is not possible in Eastern India,” said Jain. Now with the tenth edition, Arihant has undeniably accomplished this with success.