Amul crosses INR 1-lakh-crore turnover in FY26

India’s dairy powerhouse Amul has achieved a historic milestone, crossing the INR 1-lakh-crore turnover mark in FY26, an 11% rise over the previous year. The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul, reported sales of INR 73,450-crore, cementing its position as the country’s largest FMCG organisation.  

With 3.6 million farmers contributing milk daily, Amul processes 31 million litres and distributes 24 billion packs annually across 50+ countries. The cooperative ensures that 80–85% of consumer payments flow directly to farmers, reinforcing its farmer-first ethos.  

Remarkably, Amul spends less than 1% of its revenue on advertising. Its iconic Amul Girl continues to dominate cultural conversations through topical ads, while strategic sports sponsorships — from Argentina’s football team to Team USA in the 2024 T20 World Cup — extend its global visibility.  

Emphasised Amul’s IT-driven approach, the company’s managing director Jayen Mehta, told new media: “We think and work like an IT company.” Initiatives include AI-powered tools like Sarlaben, an assistant for farmers accessible via feature phones, and shared ERP systems with other cooperatives such as Nandini and Aavin.  

Amul is expanding into protein-rich foods, probiotics, organics, and premium chocolates, while also launching fresh milk in Europe and the US. This global push underscores its ambition to transform from a national cooperative into a worldwide dairy brand.  

The company’s chairman Ashok Chaudhary hailed the milestone as “a testament to the trust of millions of consumers and the tireless hard work of our 36 lakh dairy farmers.” Vice-chairman Gordhan Dhameliya called it “a victory for the cooperative spirit and proof of economic democracy.”