Ad guru, Parameswaran's book launch about leadership at NCPA

Author Ambi Parameswaran’s latest book Sponge was launched at the NCPA, Mumbai.

30 Jul 2018 | By Amogh Dikshit

Author Ambi MG Parameswaran released his latest book Sponge: Leadership lessons I learnt from my clients. This is the latest addition to his collection of eight books. The book explains about the author’s life experiences with industry icons while he worked in the advertising industry.

The event kicked off with the sutradhar Anil Dharker introducing the author Ambi MG Parameswaran. Then the author explained the unique name of the book before having a small walk through some of the chapters in the book.

எல்லார்க்கும் எல்லாம் நிகழ்பவை எஞ்ஞான்றும் வல்லறிதல் வேந்தன் தொழில்.
During his interaction at the NCPA, Amby narrated the above poem by Thirukural-582 which means: The translation to the above quote from the book is: A leader should know what is happening to everybody at all times.

Later, R Gopalkrishnan was invited to the stage by the author to share his opinion about the book. The event concluded with a Q&A session with the audience - and the author signing copies of his books for members in the audience.

The book is named after a living organism ‘Sponge’ which lives underwater. Sponge presents the interesting conversations that Ambi has had with the doyens of the corporate world – including Ratan Tata, Azim Premji, S Ramadorai, Karsanbhai Patel, M Damodaran, Dr V Kurien and many others.

Sages and BooksAfter Action ReportThe Chaiwala Test and Reading Smoke Signals are some of the key chapters from Sponge.

Ambi Parameswaran is an author of eight books in addition to Sponge. These include, Nawabs Nudes Noodles and For God’s Sake being his previous two.