A simple system that simplified the factory chaos

Launched in June 2025, that antidote is Clicarity, and it’s dragging the printing and packaging industry into the real-time era, one job ID at a time.

11 Mar 2026 | 418 Views | By Prabhat Prakash

For decades, the print factory floor was a kingdom built on ink, paper, and a precarious system of verbal updates. A critical job moving from press to binding was tracked not by a glowing dashboard, but by a hurried phone call or a grease-stained clipboard. Production tracking was a communication crisis waiting to happen.

Mumbai-based Puneet Rawat and his team spent nearly two decades observing this chaos, culminating in a three-year development sprint to build an antidote. 

Clicarity isn't trying to be an enterprise monolith. “Most ERP systems are designed for finance and inventory,” said Rawat. “Clicarity focuses purely on production workflow visibility.” It is a lightweight, purpose-built digital layer that skips the heavy training and administrative bloat of traditional software. Its core philosophy is radical simplicity for the shop floor: a system “that even the least tech-savvy operator can comfortably use.”

Rawat says the product was designed specifically for the weakest communication link in the factory — the shop-floor operator who needs to update production quickly without navigating complex software.

The mechanism is deceptively simple: The job ID is the central atom. When a component moves to a new process—be it printing, binding, or packing—the operator simply enters or selects the job ID and updates the status. That's it. Clicarity automatically time-stamps the change, creating an instant, immutable production trail.

For users like Vivek Tibrewala at GP Offset, the ease of use was a breakthrough. “Our operators simply enter the job ID and update their stage,” he notes. “Even team members who are not comfortable with software started using it easily.”

The system’s true intelligence reveals itself in the complexity it manages under the hood. For a sophisticated product like a rigid box, a single job might break down into six or more components—top labels, trays, bottom boards—each tracked individually through its own labyrinth of processes. Clicarity handles this split tracking, reassembling the data once all components are pasted, and continuing to track the finished unit toward dispatch.

Furthermore, Clicarity tackles the hidden drain of manufacturing: wastage. The system allows teams to record lot-wise quantity and waste at every production stage. This level of granularity provides a crucial layer of business intelligence, clearly showing managers where losses are accumulating in the production chain.

With flexible fields to adapt to varied workflows and role-based visibility ensuring that an operator sees only their relevant process while a manager sees the whole factory, Clicarity is a clear, single-source-of-truth dashboard. By stripping away the bloat and focusing on a single, clean user input—the job ID—Clicarity has engineered a fast, adoptable solution that ensures, in the words of Sanjit Mithani of Four Speed Manufacture, they can “map the movement of every job clearly across production.” The era of shouting updates over the din of the machines is officially over.

Top ten takeaways about Clicarity

  1. Launch and reception: Launched in June 2025, Clicarity has received encouraging feedback, with printers appreciating its simplicity and ability to track components and wastage without needing a complex Enterprise Resource Planning (ERP) system.
     
  2. Core problem solved: It resolves the heavy reliance on phone calls, verbal updates, and manual follow-ups in print factories by creating a simple digital layer for real-time job visibility across processes.
     
  3. Development foundation: The system was developed over approximately three years and is rooted in nearly two decades of experience observing communication gaps in the printing and packaging industry.
     
  4. Difference from ERP: Clicarity is distinct from general ERP systems (which handle finance and inventory); it is lightweight, faster to adopt, and focuses purely on production workflow visibility and process updates.
     
  5. Ease of use: The job ID-based update process is extremely simple, requiring the least tech-savvy operator only to enter or select the job ID and update the process status via a minimal, relevant-field-only interface.
     
  6. Primary tracking: The job ID serves as the central tracking mechanism, with each update automatically recording the user, process, date, and time to establish a clear production trail.
     
  7. Component tracking: It effectively tracks jobs with multiple components (eg, individual labels and boards in a rigid box) separately through their respective processes, and then continues tracking the finished, assembled unit.
     
  8. Wastage visibility: The system enables lot-wise recording of both actual quantity and wastage at each production stage, offering clear visibility into where losses are occurring in the production chain.
     
  9. Vendor integration: Jobs outsourced to vendors can be assigned during an update; the vendor receives information via WhatsApp and can optionally access a client-specific dashboard.
     
  10. Adaptability and support: It offers flexible fields to quickly adapt to a company's unique printing workflow, and support is provided through a dedicated WhatsApp group for coordination and remote assistance (AnyDesk/Google Meet) for training and troubleshooting.
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