‘What if?’ will be the looming question at Kyoorius Designyatra

Like last year, the first day will feature IAA Digiyatra and the focus will be on digital. Speakers announced for IAA Digiyatra are Christian Etter, Etter Studio; Tadd Rovak, Farenheit 212; Fernanda 'Fefa' Romano, Naked Brasil; Tim Malbon, Made By Many; Elizabeth McGuane, Gaston Legorburu, SapientNitro; and Dhairya Dand, MIT Media Lab.

Rajesh Kejriwal, founder and CEO, Kyoorius said, “If you are looking to discuss the latest trends in digital, design and brand strategy or simply expose yourself to the most radical thinkers today, Designyatra is the platform to do just that. Here the barriers between young and old, senior and junior are dissolved, and interaction between designers, marketers, brands as well as young professionals and students, is welcomed and encouraged.”

D&AD 2015 calls for entries

D&AD is now accepting entries for the 53rd edition of its Professional Awards competition. The last date for sending entries is 18 February 2015.  The Innovation category has added sub-categories Packaging Design, Product Design and Radio Advertising.

Tim Lindsay, CEO, D&AD, said, “There were two standout themes at last year’s awards: innovation and creativity for good. Across the board we saw some exceptional demonstrations of the power of creativity to push boundaries through ideas that fundamentally change peoples’ behaviors for the better. In 2014, we saw White Pencil winners also awarded the ultimate accolade of a Black Pencil for the first time, but we don’t want to stop there. We want to see even more inspirational and innovative ideas that raise the bar even higher.”

Work entered into the 2015 D&AD Awards must have been produced in genuine response to a client brief and commercially released between 1 January 2014 and 28 February 2015. It must not have been entered in previous years. Submissions should be made in their original language by 18 February 2015.

Full information on categories, pricing and dates can be found at http://www.dandad.org/en/professional-awards/.

Ogilvy opens first behavioural science practice in Asia

Ogilvy & Mather has launched its behavioural sciences practice in Singapore, a division that was initiated in London in 2012.

‘Ogilvy Change’ uses cognitive psychology, social psychology and behavioural economics to influence people’s behaviour and purchase decisions. The original unit was started by O&M UK’s vice chairman Rory Sutherland and has about eight behavioural experts. The Asian unit will be run by Sonal Narain, O&M Asia-Pacific’s regional planning director.

The agency applied some of these principles in a recent campaign for the Health Promotion Board, compelling people to quit smoking. The campaign takes a pro-quitting approach rather than the traditional anti-smoking. It got smokers to give up cigarettes by encouraging and inspiring them to quit rather than trying to scare them into quitting by talking about the dire and grotesque consequences of smoking.

The practice, which has grown with nine psychology experts (in London), plans to expand its operations to Sydney, Berlin, Madrid and the United States. It is currently present in London, Prague and Singapore.

Click here to download the PrintWeek India Awards 2014 entry form