Visitor Speak: Firoze Reshamvala of Lucid Prints

What brought you to Pamex?

Basically, window shopping. Browsing through the various products offered.
 

How do you think the print world has changed in the past five years?

Digital has picked up in a big way. Also, pre-press has become very dominant. It has shifted from being merely a print industry to become an extension of the IT industry.
 

What are the greatest challenges?

The soaring paper price in addition to the constantly changing technology. One finds it difficult to stay abreast with such rapid changes.
 

You have to produce a print job on the show ground. Choose a technology.

I would choose to produce it digitally on a Ricoh machine.
 

If you could choose between being a printer and a manufacturer, which would you choose?

A printer. I would never want to be on the manufacturer’s seat.