Unbox series – a meeting point for brands, consumers and packaging design

Closed shops and plunging sales, the pandemic has driven the brands to move into the digital era from augmented reality to chatbots to digital events. But products have to be delivered and communication established. In this conversation with Hema Java of CH Java & Company, WhatPackaging? finds out the reasons behind Holmen Iggesund’s launch of Unbox series on the digital platform

by Abhishek Muralidharan, WhatPackaging? Team