Ten bits of trivia that you should know

Did you know why 69% is important for the biscuit market? That's because Britannia, Parle and ITC control 69% of the biscuit market in India. And the top 15 players which include Mondelez, Anmol and Saj Industries account for 92% of the Rs 35,000-crore biscuit market.

Did you know PepsiCo is no longer India’s top snacks maker? Since two years it is Haldiram. The Bikaneri company has sold products worth Rs 5,532 cr in 2018. Today, Haldiram, Bikaji and Bikanervala have combined sales of Rs 7,042 cr as per Nielsen data. The game is afoot for the snacks market which is worth Rs 27,500 Cr.

Did you know, according to Morgan Stanley, the online shopping market will be valued at USD 200 billion by 2028 from about USD 30 billion last year. This will be boosted by smartphones. India will have 829 million smartphone users by 2022, according to Cisco Systems Inc, from a projected half a billion this year. This will boost online shopping blitz.

Did you know Gujarat may be the next big thing in the snacking industry after Bikaner? In 2018, two Gujarat-based companies — Balaji and Gopal Snacks — have sold products worth Rs 3,300 Cr. A major chunk of their business model relies on millions of kirana stores which dominate the Indian retail market. Chains and large department stores account for only 10% of the market.

Did you know Colpac has unveiled a heat-sealed recyclable sandwich pack? The new pack is sealed without the use of glues or plastics. This means it is a new heat-sealed version of its recyclable and compostable Zest sandwich box. Another launch from Colpac is the ‘Let’s Do Lunch’ range of 100% recyclable paperboard platters designed as a response to caterers’ desires to move away from single-use plastics. The trays are available in three levels of sophistication, the cheapest of which comes at the same price point as its plastic alternatives.

Did you know APAC's creative forces for good appear to be strongest in India? And so, according to The Good Report, WARC's global ranking of the best use of creative communications to promote sustainability and social responsibility. Eight of the ranking's top 40 campaigns came from APAC, including three from India. And so, FCB Ulka Mumbai took the third spot for its much-celebrated push for wider female inclusivity in its 'No Conditions Apply - Sindoor Khela' campaign for The Times of India. India also scored with McCann Health New Delhi's 'Immunity Charm' for the Afghanistan Ministry of Public Health (7th overall) and Ogilvy India's 'Healthy Hands Chalk Sticks' work for ITC out of Mumbai (40th). Work from India also bagged the three top spots in The WARC Effective 100 (formally the WARC 100) for 2018.  It included 'India's newest status symbol', by McCann, New Delhi for Harpic.

Did you know the Indian branded product segment works on the 10% principle? Branded products account for less than 10% of the overall consumption of staples such as dairy, rice and wheat. And so, the FMCG market by volume saw a dip of 1% in 2018 - as compared with a 7.5% rise in 2017, as per data from Kantar Worldpanel, a global consumer research firm owned by communications and advertising giant WPP.

Did you know the robots at the Flipkart factory in Bengaluru - also known as automated guided vehicles (AGVs) - can sort 5,000 packages per hour. A human can sort 450 parcels per hour. The AGVs it is believed can work 24x7 and automatically charge themselves at various charging points when their battery is drained out after eight hours of work. At the moment there are 100 self-guided robots at Flipkart which along with thousand employees and processes millions of shipments per day.

Did you know that CS Labels has launched digitally printed flexible pouches? Unveiled at the Xeikon Café event in Antwerp, Belgium, at the end of March, the new packaging offering from Wolverhampton-based CS Labels comprises a 23-micron PET film that is printed onto directly using a Xeikon CX500 dry toner label press, and is laminated onto 70-micron white PE. CS Labels has a website, flexiblepouches.co.uk

Did you know how brands celebrated womanhood and requested India's women to live for themselves? Cadbury Bournvita urged women not to forget themselves. Candere asked questions that are stereotypically asked women. Greenply Plywood's invited women to an art gallery, where myriad objects were displayed inside a wardrobe. They were asked a question: Which of the things they saw were made by women. As each of the women inspected the objects, all guesses gravitated towards the objects, like clothes, food etc. Not one person thought that the furniture was made by a woman. Chandrika hair oil - Men of Pongala was about Pongala, a women-centric festival in Kerala. This year, the men gave them a surprise.