WhatPackaging? eNewsletter Issue 1

31 Jan 2017 | By WhatPackaging? Team

img Tuesday 31 January 2017

The packaging sector is perhaps the last bastion for the printing community. The India growth story proves that there is a need for this type of magazine. Which is why we have launched the monthly eVersion of WhatPackaging?

This is an opportunity for PrintWeek India's traditional print readers to stay up to date with the packaging market if they’re not already in it. Our aim is to get our 30,000 strong readership base to read about the latest techniques and innovations. Besides packaging design and materials; and machine manufacturing; we hope to focus on filling, packing, fulfilment and logistics services; and the superstars in our industry.

The idea is to keep adding new features and involve experts from the pharma, food, alcohol, snacks, confectionery and retail segments - and get them to share their views with you.

Packaging’s success in India can be attributed to growing populations and smaller households, more varieties of products in supply chains, and no electronic alternatives from the physical properties protecting and promoting the contents.

But what are the challenges? Today, the big brands want their packaging to work harder, both as a marketing tool and a competitive added-value product.

Packaging continues to be stable or rising because Indians continue to buy things. Another reason is that pack sizes are getting smaller so the proportion of printing per tonne of packaging will increase.

As long as there are products there is a need for packaging to protect them down the supply chain and there always will be. That's why we need What Packaging?

Enjoy our first issue.

Slip sheets: Palletless load handling saves money
Rushikesh Aravkar | 30 January 2017
A slip sheet is an alternative to a wooden pallet with added advantages. Rushikesh Aravkar investigates...
Countering knockoffs
Rushikesh Aravkar | 31 January 2017
Counterfeit goods hamper sales and brand reputation. Rushikesh Aravkar speaks to packaging technologists...
Packaging for distribution in India: Why it needs to be robust?
Kevin Howard | 07 December 2016
Packaging consultant, Kevin Howard, during his 17-year appointment with HP, visited India to investigate...
In praise of PET packaging
What Packaging? Team | 31 January 2017
PET bottles have been manufactured for more than 42 years, all over the world. More than 300 million...
Five packaging trends set to impact global markets in 2017
What Packaging? Team | 31 January 2017
Consumers often and easily get caught up in the unending ebb and rapid flow of commercial fads, social... 
Confectionery and bakery product packages: standing out from the crowd but not at any price
PrintWeek India | 25 January 2017
As the consumption of confectionery and bakery products continues to rise, so do the expectations of...
Parksons Ramesh Kejriwal shares his packaging mantras
What Packaging? Team | 31 January 2017
The global consumption by volume for folding carton including micro-flute is anticipated to grow in 2014...
What Packaging? News: Manjushree, Unilever, Avery, Multivac, Uflex, Cosmo, Mabach
Rushikesh Aravkar | 31 January 2017
In a monthly round-up of packaging news, we look at Unilever's pledge for plastics packaging recyclability...
DY Works designs packaging for Future Retail's Bustaan brand
Rushikesh Aravkar | 31 January 2017
Future Retail's Foodhall, the lifestyle food super store, launched its Bustaan brand of assorted sweets,...
Hershey's partners with Wow Design for flavoured milkshake launch
Rushikesh Aravkar | 31 January 2017
Hershey's recently launched a range of flavoured milkshakes, the packaging design for which was created...
What Packaging? Quiz
What Packaging? Team | 31 January 2017
Win a Denon AH-C260 in-ear headphone worth Rs 1,799. Take the What Packaging? Quiz, get a perfect...
60 seconds with a packaging technologist: Nishita Sathe
Rushikesh Aravkar | 31 January 2017
Nishita Sathe is an executive - international strategic sourcing at Godrej Consumer Products. Prior to...