Labelexpo 2022 VisitorSpeak: Kamal Chopra

On the first day of Labelexpo 2022, PrintWeek catches up with Prof Kamal Mohan Chopra, president, World Print and Communication Forum (WPCF).

10 Nov 2022 | By Kalpak Shah

Kamal Chopra

Chopra shared some key points on his purpose of attending the show. He was delighted to be at the expo after a long duration because of Covid-19.

According to Chopra, commercial printing is diminishing, calendar printers, social stationery printers are facing a tough time. So, there are only two ways in order to survive, one is innovation and other is shifting the focus to packaging. 

And in packaging, labels are an easier option, the shift from printing to label packaging can be comparatively cheaper and easier than other levels and types of packaging. Therefore, his purpose to visit the show was to see what the label segment has to offer and how he can educate printers on taking up this business. 

He described his experience at the Labelexpo as one of its kind and refreshing.