In the Rapid Fire series, PrintWeek asks Anand Malhara, 13 questions about print and beyond

What is the trickiest colour that you have had to print?
The trickiest colour to print would be metallic gold with real shine.

What is the trait you most deplore in our industry?
The tendency to undervalue creativity and compromise on quality.

When and which print job or project made you the happiest?
The first job printed on metallic paper and to see the drip-off effect on it.

Describe your day in a sentence.
Energising from swimming, organic juices and millets. This boosts ideas, and helps me meet targets.

What is your most ‘wow’ moment?
The first stage dance with my daughter Tanvi on her sangeet.

What is your favourite print joke?
Client: Job bahut urgent hai ..!
Printer: Haan kal ho jayega.

What is the greatest strength of your printing firm?
Customer service, infrastructure and always experimental.

If you could change one thing about your printing plant, what would it be?
Retiring all old printing machines and investing in brand new machines.

A technology or a thought process you think is a passé for 21st-century press?
Non willingness of the next-gen to enter this business though there is a unique opportunity for them.

What is your favourite Make in India print brand?
Pratham folding machines.

What do you most value in your customers?
Good pay masters and willingness to adopt new ideas.

Your favourite print conference?
BMPA’s Print Summit, a wholesome conference

One job you wish you had printed?
Printing braille books for the visually challenged.